Personalization tools have long existed allowing marketers to custom tailor online marketing to consumers. However, business to business marketing has eluded personalization tools until Demandbase created its Real-time Identification service: a "service [that] bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time." Now, Demandbase is making its Real-time Identification platform available to third party developers via an the Demandbase API.
Ping Identity announced a public preview of its PingOne for Customers. The platform allows developers to offload the growing number of identity services to Ping Identity, instead of managing such services on their own. Current services include registration, login, profile management, and more.