Bike sharing, a common form of collective transportation outside the US, has started gaining traction in the US. A recent addition to the bike sharing scene, viaCycle, approaches the market differently than its competitors and hopes that its innovative approach will make it the Zipcar of bike sharing. viaCycle differentiates itself by combining the community aspect of bike sharing with "cutting edge IT." Within the IT competitive advantage lies the viaCycle API available for third-party app development.
ForWhereIAm is a service that offers real-time, short-lived and localised information. Businesses use it as a place to post information they want to share with their customers, and users can visit the site to get information on deals and announcements that are relevant to their specific location. The ForWhereIAm API makes some of this data available to third-party developers.