We are all familiar with online commerce these days. You want to buy something while shopping on Amazon or any other online destination: You create a profile and enter your credit card number; you purchase physical products, have them mailed to you and get the instant gratification of a digital purchase.
AppDirect, cloud service marketplace and management platform, has launched a series of APIs that opens the doors to its entire AppDirect platform. The result of the APIs allows any service provider that desires to open an app marketplace to rely on AppDirect for all of the back-end heavy lifting, so the marketplace developer can concentrate on a customized front-end and end user experience. From sign-on to billing, AppDirect's entire platform can now drive third party marketplaces.