Snapchat recently announced an update to its advertising platform which includes the availability of a new Ads API. The API is a set of tools for allowing important business partners access to real-time bidding on advertising time, and a set of tools to develop the content that will stream.
While industry analysts expected this year to be the year Mobile Backend-as-a-Service (MBaaS) took off, end-of-year assessments are suggesting that there is still room for further growth in 2014. Forecasters predict a 104% annual growth in the market to reach $7.7 billion in 2017, while this week's acquisition of MBaaS vendor StackMob by PayPal has piqued more than a few businesses' curiosity. Meanwhile, analysts from Forrester and major players like Rich Mendis from AnyPresence believe the MBaaS revolution is still yet to happen for the enterprise.