Business-to-developer marketing, or B2D, is less familiar than B2C or B2B marketing but just as--if not more--important for API providers. This article outlines some of the challenges faced when engaging with developers, as well as advice for how to go where the developers are.
Sixteen APIs have been added to the ProgrammableWeb directory in categories including Content Management, Telephony, and Bots. Today's highlights include some recent APIs for MasterCard app developers and Acquia Lift APIs for personalizing user experience in Drupal-based websites and applications.
AWR has launched the second version of its Cloud Developer API. The online rank tracking company added an array of new features that allows users to call and organize rank data related to projects in a more automated fashion. The company has enhanced call options for existing and new features.