LaunchBit, an email ad network, has announced a text ad API. Whether email publishers are blasting status updates, announcements or other news, the LaunchBit API will allow advertisements within the email to make API calls to data relevant to the ad. Monetizing websites with Ads has long been sound practice; however, monetizing emails is somewhat of an untapped market. With easy integration through an API, LaunchBit intends to take advantage of this underdeveloped market.
In an effort to bring more mobile users into its fold, Constant Contact today announced five new mobile partners in its AppConnect program. The move gives Constant Contact customers access to a new set of mobile email marketing tools, such as mobile email list building, location-aware text check-ins and more.
Despite all the claims over the years that email is going to go away, it comes as no surprise that email is still and will be the dominant ways that we communicate with each other. People complain that they are not being productive because they end up spending way too much time inside their email application. But what if we turn this equation on its head and instead say that you could actually be more productive while using your email application. PowerInbox strongly believes that and gives developers the tools to accomplish this through its platform and the PowerInbox API.