Online video is a widely used marketing tool and a great way to interact with customers, but with the lack of accurate analytics tools, many video campaigns have been a bit of a guessing game. That's where Vidyard comes in. It's a video marketing platform designed to give users the tools to see exactly how their videos are working, providing them with the valuable insight required in order to make the most of their video investment. Vidyard also makes this functionality available to developers via the Vidyard API.
IKANOW, open source big data platform provider, has released a Developer API. Much in line with the company's broader mission and message, the goal of the API showcases focus and simplicity: "[M]ake it simple for developers to gather, harvest and enrich a diverse array of structured and unstructured datasources and build compelling data driven applications." IKANOW built the Developer API on its Infinit.e platform (i.e. its flagship analytics product).