Zootle, UK based hosted CRM provider, offers most of its features through the SalesSystemCRM API. From prospecting to order processing, the API allows developers to integrate an entire ecommerce solution with its existing website and apps. The SalesSystemCRM app suite already focused and tailored to budgets in the SME space. However, an API makes the CRM provider even more attractive to businesses strapped for IT resources.
Whether its a new e-commerce startup carving out its niche (e.g. Chirpify, Anedot), or an industry giant releasing new API capabilities (e.g. PayPal, MasterCard), e-commerce stories flood the headlines with new ways to transfer money across the web and on the go. However, Terapeak's approach to e-commerce concentrates on behavior as opposed to money transfer. Terapeak has set the industry standard in e-commerce analytics and market research. Recently, Terapeak aimed to broaden its base and encourage deeper analysis with the new Terapeak API and Developer program.