October 1, 2019
Related Articles (762)
Gartner analyst Laura McLellan made a bold statement in her 2012 webinar: "By 2017, the CMO will spend more on IT than the CIO". While I think it is too bold a statement, you can’t deny the fact that an eco-system shift is happening and API Management is the catalyst. From my own personal experience, I can vouch for this shift in who is doing the big spending. A new set of tools are enabling CMOs to create new, powerful channels. They are called APIs. The very introduction of these APIs are resulting in new ways of leveraging channels and exposing content, media, and data to customers, partners, the community, developers, and even to the public.
This week at the IBM Impact 2014 conference, IBM previewed a significant extension to its application development tool portfolio in the form of a new class of rapid application development tools running on top of the IBM BlueMix cloud integration service.