October 2, 2019
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Urban Airship, the global leader in Mobile Relationship Management, today announced its full-platform capabilities with native support for Amazon Device Messaging will soon be available for apps developed for Fire Phone and Kindle Fire. Fire can leverage Urban Airship’s real-time mobile marketing automation capabilities with highly targeted push messaging and rich in-app content to drive up to four times greater response from users on average than mass, shotgun-style messages.
The API provides programmatic access to real-time data from the proprietary FirstRain business graph and helps increase use of predictive analytics in enterprise applications.