LeadLedger, sales intelligence platform, recently launched the Sales Lead Generation API. The API enables companies and sales forces to access lead information, competitive data, client details, and more from third party apps and existing workflows. Developers can integrate prime sales data into existing tools or build new apps to track and monitor sales progress.
Sustaining an effective engagement campaign can take a surprising amount of work. You could limit yourself to following the leads from the data you collect, but following without interacting first will get you a very low follow-back ratio. More importantly, if you follow and then forget people, they may follow back, but they’ll soon forget you. A high number of followers who don’t reply to, mention or retweet your account are of no value. True engagement is long-term and repetitive.