At its Unite developer conference this week, Shopify introduced its new Marketing Events API. The API allows market app developers to track marketing events directly within the Shopify ecosystem. Marketing apps have long been popular within Shopify's App Store, but tracking has been difficult.
Facebook has another data privacy scandal on its hands. This time, the problem comes from weak security practices from its Instagram app. A location-based marketing firm called Hyp3r has created a massive database of location and consumer profiling data that is largely scraped from Instagram posts.