The Leanplum Unity Sample Code by Leanplum presents developers how to interact with the API, allowing the integration of marketing features. The code presents users and devices, data modeling, events, messaging, and callbacks.
Casting a wide net is not the best strategy when it comes to marketing to developers. Segmentation answers a very important question: Whom do I need to target in order to make my product successful? In this article we recommend how to focus on the right developers to achieve your goals.