Over there, by the gum and the tabloid magazines, there's an API. Literally, it's a piece of plastic, but behind it is a company and the APIs that company uses to make the whole operation work. Blackhawk, a subsidiary of Safeway, distributes gift cards for many big-name stores in 90,000 retail locations. And while the cards have always been supported by backend systems, mobile is moving this ten year-old company to an open API approach.
When it comes to SEO (search engine optimisation), the best way to get people to visit a website is to provide great content. Keywords, linking and other tricks aside, content is still king. For some website owners, generating regular written content is just not their thing, and in those cases, professional article writing services may be an option. Textbroker is an article writing service that makes use of its large database of knowledgable writers to create content specific to clients' needs. Textbroker has also released the Textbroker's API that makes it possible for third party applications to access data and manage the whole ordering process.