Businesses are using a voice over Internet service to address a common problem: The gap between online users and customer care centers. A 2011 TeaLeaf survey found the abandonment rate for online shoppers reaches 41 percent when these customers encounter a problem. One way companies are addressing the problem is by integrating VoIP APIs within their websites so customers can click-to-call for help, according to a SureVoIP blog post.
Twilio today announced that it has added support to its API for LINE, a popular free communication app that allows its more than 168 million users to make calls and send messages. LINE support is part of Twilio Channels, a feature of Twilio's API designed to build messaging experiences.