Those worried about whether the internet will kill the local retailers have either a positive sign or another reason to worry. Location-based shopping company Retailigence has announced its first round of developer applications. The apps use the Retailigence API to look for products in stock at local stores, by either keyword or barcode. Brick and mortar retailers have long feared similar technology, which could be used to find a better deal online, where there are not the same real estate costs. Retailigence hope to flip that for local retailers, making it easy for consumers to shop locally.
Canada’s Yellow Pages Group (YPG) is launching a new developer ecosystem to support and stimulate startup innovation in the local search and location based services market, including a certified developer program and four ways to monetize applications. The new developer ecosystem comes partly from the group's work with hackfests. “We got tired of seeing all these great ideas die after the hack, we wanted to make sure these potential local search apps were brought to market," YPG's Bradley Wing said. YPG understands the YellowAPI is a natural extension of its existing business model, and extends the reach of its advertisers by feeding their listings through 3rd parties applications built on the platform.