Marketers want to take direct control of their IT environment, so it’s only natural that many marketers now look to the cloud to access a large number of applications. Teradata developed its Integrated Marketing Cloud to provide a central console through which those marketers can access and manage those applications.
Telefonica, one of the largest telcos in Europe, announced Telenor (Norwegian-based carrier) as its first carrier partner for the BlueVia API platform. The first BlueVia API available to developers is billing services. In-app billing services remove the need for marketplaces like the Apple's app store or iTunes for mobile app purchases. Instead, consumers' purchases are added to their phone bills.