An email address can be the key to an online identity, and that's just what IDLight is using in its identity lookup API. By supplying either an email address or a URL to the IDLight API you could be turning the key to unlock a swath of identity information.
SendGrid announced its latest endpoint for its Web API: v3/mail/send. The endpoint rounds out the v3 release that began last year. With the new send endpoint, SendGrid has realized its goal of complete API management via API. All of the v2 functionality remains available with additional features.
Campaigner, leading email marketing services provider, has launched the Campaigner Elements API. The Elements API is intended to be integrated with analytics platforms to gain greater insight into subscriber behavior. Creating targets for email blasts is step one. The Elements API makes step two easier: narrowing focus to potential customers.