Campaigner, leading email marketing services provider, has launched the Campaigner Elements API. The Elements API is intended to be integrated with analytics platforms to gain greater insight into subscriber behavior. Creating targets for email blasts is step one. The Elements API makes step two easier: narrowing focus to potential customers.
Google announced that it is changing the way that delegate settings are managed within G Suite. The Gmail API is being expanded to handle these settings, and the Email Settings API, which had previously been used for controlling delegate relationships, will be deprecated as of October 16, 2019.
Twilio has announced that it will acquire SendGrid in an all-stock deal that totals $2 billion, the company’s largest acquisition to date. Twilio is well-known in the developer community for their API offerings. With the addition of SendGrid’s services, Twilio gains an already robust email service.