Saplo is a Swedish incarnation of semantic analysis. Born out of academia, the Saplo API is built on computer science and applied mathematics. This company is effectively commercializing academic research topics. What makes Saplo stand out immediately as an API provider is its list of active customers which includes two Nordic news sites. This shows that they are serious about the business behind the Saplo API and also successful at convincing experienced media players that semantic analysis is a tool that they should employ.
Customer experience affects both top and bottom lines. Research shows a modest shift in customer experience can increase product sales, reduce churn, and improve revenue. This article shows how to catch market trends early and act on them in time by effectively analyzing what customers are saying.