Virtual Incentives, a digital reward fulfillment company, today launched its innovative Application Programming Interface (API) for rewards and incentives. The new scalable API builds on the company’s commitment to constant innovation and nimble use of their end-to-end reward platform technology.
With the average person spending a substantial amount of time online everyday and having access to at least one kind of mobile device, the field of digital advertising has an incredible opportunity to meet consumers face to face; on their personal devices. For this kind of advertising to reach its full potential, there needs to be an accurate way to measure its accuracy and effectiveness in order for it to be a lucrative part of a brand advertising budget. That's where Vizu and its Vizu API comes in - a tool for gathering real-time information about online customers and audiences.
API service provider Mashery (a ProgrammableWeb sponsor) has launched a new app directory at SXSW which features apps built on Mashery hosted APIs. It’s a great thing for three distinct groups. First, it helps the API providers who partner with Mashery by encouraging API usage through the apps. Second, it helps app developers seeking to build an audience. Third, it helps consumers that might be interested in finding an app that uses a particular API. Granted, those would be your super savvy mobile app consumers, but that doesn’t seem so far fetched after a week at "spring break for geeks."