Echo, best known for its online commenting tools, recently launched an ambitious service called StreamServer to aid brands in creating their own "white label" social media sites. Media brands like ESPN and Newsweek want to capitalize on the investment in their content. The problem is that the attention of consumers and lucrative revenue streams are focused on on social sites like Twitter and Facebook. Echo StreamServer API aims to tip the balance in favor of brands by offering the tools to forge scalable near real-time social sites of their own.
At the end of last year, LinkedIn announced major changes to its APIs and developer program. Those changes will soon take effect, and developers need to migrate accordingly by March 1. New developer program features, version 2 of its API, and the use of OAuth 2.0 will all be requirements on March 1.