LeadLedger, sales intelligence platform, recently launched the Sales Lead Generation API. The API enables companies and sales forces to access lead information, competitive data, client details, and more from third party apps and existing workflows. Developers can integrate prime sales data into existing tools or build new apps to track and monitor sales progress.
Casting a wide net is not the best strategy when it comes to marketing to developers. Segmentation answers a very important question: Whom do I need to target in order to make my product successful? In this article we recommend how to focus on the right developers to achieve your goals.
Wipro announced the launch of a new Open Banking API. As the Open Banking concept grows across the globe, Wipro has launched the API to enable financial institutions to create developer communities around specific institutions. Further, the API will allow developers to adjust to new regulations.