AvidMobile, mobile marketing solutions provider, gives developers two-way access to its mobile marketing platform through the AvidMobile API. The two-way approach to an API strategy allows AvidMobile users to better engage targets and track success. The API is available to build a custom app upon, or users can simply send and receive SMS messages from existing apps.
Twilio has released a beta version of its Conversations API. The unified API allows developers to aggregate messages across channels (SMS, MMS, Chat, and WhatsApp) into a single conversation. Additionally, administrators can control the conversation and supplement with experiential features.