Twilio launched a beta trial for its new Notify API. The API represents a single, user-centric API that gives developers programmatic control over notifications to users in the format, and on the device most desired. Twilio hopes to send the right message, at the right time, to the right user.
Pusher has announced an enhanced "Sandbox" plan to its tiered pricing program. The original Sandbox version permitted 20 concurrent connections, and 100,000 messages per day. Now, the plan allows 100 concurrent connections and 200,000 messages per day. The move is aimed to attract new developers.
AvidMobile, mobile marketing solutions provider, gives developers two-way access to its mobile marketing platform through the AvidMobile API. The two-way approach to an API strategy allows AvidMobile users to better engage targets and track success. The API is available to build a custom app upon, or users can simply send and receive SMS messages from existing apps.