Last month, GraphEffect announced an API that allows multiple parties/companies to collaborate on projects using their own marketing/collaboration tools. Now, GraphEffect has launched another platform, Shift.com, that empowers applications to communicate with each other.
While developers have traditionally had a love-hate relationship with Facebook over the years, a new survey suggest that at least for the moment, developers want to be friends with Facebook more than ever.
Deciding what metrics matter depends on the overall strategy goals and business model that aligns with your APIs. This is why defining the business model was one of the first steps in your decision series. Now we need to make sure our evaluation framework matches back up to what we set out to do.