The vast majority of analytics software is going to be consumed within another application, rather than exist as a stand-alone application. Recognizing this fact, analytics application vendors are racing to deliver robust sets of APIs around their applications that make it easier for developers to embed those capabilities within their applications.
Microsoft has joined the likes of Google and Mozilla with its release of the WebRTC 1.0 API. The release enables real-time audio, video, chat, and file sharing across platforms and browsers. With the first release, Microsoft is focused on delivering RTC functionality in existing, legacy websites.