As websites launch and web services scale, having a keen understanding of the traffic load impacts becomes a key issue for many businesses. It is a performance function that has been given front page news exposure this week, with US media reporting on the failure of Federal and State health agency sites to meet online traffic demand for information on new health insurance arrangements. Swedish startup Load Impact – which has just established a US office in San Francisco – provides services to help avoid performance failure caused by traffic surges to websites, or error returns due to high levels of polling to API services.
Now with almost two years in operation, custom analytics cloud platform Keen IO believe they have both a strong analytics product for existing customers, and the potential to quickly move into emerging market domains in the years ahead. Their strategy? To win over developers first, and let the developers evangelize back to end customers. The company provides the Keen IO API to help businesses process information by defining each piece of data as an event that can be catalogued and analyzed.