August 9, 2020
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Online shopping has opened up a whole new world of opportunity for the digital consumer, and savvy web users are well aware that the web has the potential to expand these possibilities even further. Convenience may not be enough; shoppers want more choice. The Bootic API helps to add some variety.
Warranty Life launched for a single purpose: "[develop] an easy-to-use system that takes the filing, searching and frustration out of keeping track of product warranties." In its short existence, Warranty Life seems have to achieved its goal by improving warranty attachment rate to sales by 60% and its innovative system is now in use by hundreds of retailers across the US. Warranty Life wants to extend its reach and its value proposition by offering the Warranty API that can integrate with third party applications and websites.
There's always been a little annoyance on the end of affiliate APIs, those that pay developers money for referring buyers. In exchange for a potential sale, developers have to send their users to the company's site to complete the transaction. In the future, many of those purchasers will be able to remain using the developer's application for the length of the sale. We're a step closer to that future with a new release from API management company Mashery (a ProgrammableWeb sponsor). Mashery customers can now process transactions through their APIs, which means the potential for applications with lower barriers between a customer and a sale. And yes, that little annoyance at the end of affiliate APIs could be going away.