October 30, 2017
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The need to turn raw data into actionable knowledge is fueling the growth of an ecosystem of young companies aiming to develop solutions that can literally turn data into dollars. One such company is Prelert, which last week released an API for its anomaly detection engine.
Moxie Software has released Engage+,"the first social chat app that leverages Facebook’s social graph leveraging public profiles to target social visitors with unique proactive offers and provide agents with a rich set of social data." Until now, sales and customer service reps had access to limited customer data when interacting with customers via chat (e.g. customer name, purchase history, email, perhaps a few other data points). Engage+ utilizes Facebook's social graph to further understand and engage customers during chat conversations (e.g. age, brand likes, friends, mobile usage, and many more data points). Deeper profiling during a customer interaction allows companies to produce customized offers pinpointed at specific customers.
When it comes to interacting with customers, timing is key. Leave it too long, and you've probably lost a business opportunity. Appointment.com is an online appointment and event scheduling service that allows customers and company staff to book and manage appointments at any time, from any location; no more missing out on an opportunity because no one was available to answer the phone or return a message. The system gives companies a little extra when it comes to customer service and convenience, and the Appointment.com API makes it possible for businesses to integrate this into their own websites, providing a seamlessly integrated solution for their users.