June 12, 2019
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There's always been a little annoyance on the end of affiliate APIs, those that pay developers money for referring buyers. In exchange for a potential sale, developers have to send their users to the company's site to complete the transaction. In the future, many of those purchasers will be able to remain using the developer's application for the length of the sale. We're a step closer to that future with a new release from API management company Mashery (a ProgrammableWeb sponsor). Mashery customers can now process transactions through their APIs, which means the potential for applications with lower barriers between a customer and a sale. And yes, that little annoyance at the end of affiliate APIs could be going away.
Apple this week made the Payment Request API available for Apple Pay. The W3C-developed API works in Safari 11.1 on MacOS and Safari on iOS 11.3, allowing merchants and retailers to conduct transactions through Apple Pay, rather than alternatives such as credit/debt cards or PayPal.
Online shopping has opened up a whole new world of opportunity for the digital consumer, and savvy web users are well aware that the web has the potential to expand these possibilities even further. Convenience may not be enough; shoppers want more choice. The Bootic API helps to add some variety.