Online video is a widely used marketing tool and a great way to interact with customers, but with the lack of accurate analytics tools, many video campaigns have been a bit of a guessing game. That's where Vidyard comes in. It's a video marketing platform designed to give users the tools to see exactly how their videos are working, providing them with the valuable insight required in order to make the most of their video investment. Vidyard also makes this functionality available to developers via the Vidyard API.
Now with almost two years in operation, custom analytics cloud platform Keen IO believe they have both a strong analytics product for existing customers, and the potential to quickly move into emerging market domains in the years ahead. Their strategy? To win over developers first, and let the developers evangelize back to end customers. The company provides the Keen IO API to help businesses process information by defining each piece of data as an event that can be catalogued and analyzed.