Google has added one of the most popular features of its consumer Google Maps product to the Google Maps API. Predictive travel time is oft-used by consumers to find best routes, and avoid traffic. Now, developers have access to the feature and can integrate the functionality into third party apps.
How one company analyzed the cost of its integral use of the Google Map's Platform. Poland's GdziePoLek.pl incurred a huge monthly charge for the mapping data it relied on to locate the best sites for purchasing medications — it's primary value-added service provided to its customers.