February 4, 2020
Related Articles (288)
Involver launched its Engagement Optimization API last week (read the official release here). Partners are utilizing the API to "optimize their ad spend on social in the way they've been doing across the web for a long time." Although advertising across social networks has been deployed for quite some time, advertisers have had limited tools to track engagement. Facebook Insights is probably most commonly used to analyze social data. When users have required deeper analysis, the advertisers were forced to use highly custom integrations.
Facebook has announced the release of a new beta API that will provide businesses with a method for offering its customers simple follow-up information. The new Messenger One-Time Notification API is designed for situations like price drops of merchandise or changes in availability.
Social media marketing is a sharp and relevant arrow in a business' quiver. Extensive time and money is spent on developing social media campaigns that serve to reach potential customers online, but what about those that haven't yet been reached online? PosterOven is an initiative that helps businesses get to their potential customers in physical locations, and at that point encourage them to engage with the company's existing online social media marketing. It's a web-based tool that allows users to create, download and print posters that display social media information and QR codes. The PosterOven API allows developers to access and integrate this functionality with other applications.