It is not uncommon for e-shoppers to create a cart on a website without the intention of making an immediate purchase. The motives behind abandoning a cart can vary; what matters is how companies take advantage of the information that can be gained with each cart that is left behind. Rejoiner is a company that helps online retailers capture, analyze and recover abandoned shopping carts. The company accomplishes this with their Rejoiner API.
Newsweaver, communications software provider, offers the Newsweaver API, aimed at increasing intra-company or customer engagement through email campaigns. Newsweaver's platform utilizes homegrown microsite, segmentation, personalisation, in-depth reporting, and social media to encourage and increase engagement.