The NextRoll Automated Campaigns Fetch a Strategy Curl Sample Code demonstrates how to fetch strategy data. Developers can include advertisable EID, budget, currency, creation date, end date, start date, status, and strategy EID.
Google has provided another helpful reminder that the Google Ads API beta (V1) will be sunset on July 29, 2020. The company is warning developers that if they do not migrate to a newer version of the API it may result in breaking changes for applications relying on the data.
Personalization tools have long existed allowing marketers to custom tailor online marketing to consumers. However, business to business marketing has eluded personalization tools until Demandbase created its Real-time Identification service: a "service [that] bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time." Now, Demandbase is making its Real-time Identification platform available to third party developers via an the Demandbase API.
eZ-Xpo, virtual tradeshow management platform, announced the release of the eZ-Xpo Open Event Management API. The API integrates with third party applications such as Eventbrite, Cvent, Etouches, Amiando, and many more. Integration with the API allows third party apps to include management planning, registration, and promotion for events.