clypd, television advertising platform and service provider, has launched an API for television advertising: the TVonTap API. The API represents a fundamental shift in the TV ad space, as the API allows for automation. Automation enables the ability for TV ads to be driven by data and should alter the methods by which ad space is bought and sold.
The team at Intel Mashery has helped launch more than 200 customer API programs, and has identified a few key steps that can encourage an overall API launch with the potential to generate new revenue streams, increase innovation and drive business development.
Facebook has been under fire to combat election interference on its platform for years. The company has addressed the issue before governments, in new features, and through new policies. This week, as EU elections loom, Facebook announced its most comprehensive plan yet. Will it work? Is it enough?