Today Apsalar announced the release of two new components of its ApScience analytics suite for mobile applications: engagement index & revenue analytics. These new metrics will allow Apsalar clients to gain greater insight into how users are interacting with their application. It will also make it possible for users to be segmented based on the amount they spend in the app. You might be as surprised as I was to learn that this is a competitive space characterized by big data and advertising revenues. Apsalar hits all the bases with SDKs for Android, iOS, and a RESTful API.
Hewlett-Packard is looking to make its application testing tools more accessible than ever via implementations that are hosted in the cloud. Developers can access these tools via RESTful APIs. Kelly Emo, director of product marketing for HP Software, says that by making HP LoadRunner 12 and HP Performance Center 12 available as a cloud service, HP is making a concerted effort to introduce a broader spectrum of organizations to its application testing tools.