May 29, 2019
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Microsoft CEO Satya Nadella aims to shake things up with a company hackathon. Airpush wins Dataweek and API World's most innovative company award. Plus: Android 4.5 Lollipop to feature a new camera API, and HMAC authentication recommended.
Six APIs have been added to the ProgrammableWeb directory in categories such as Social, Advertising, Science, and eCommerce. Here, we summarize the new additions.
Microsoft introduced a number of campaign APIs through its Windows Store Promotions API. The APIs allow media agencies to better promote and manage ad campaigns around apps listed at the Windows Store. From ad creation to bulk action, advertisers gain more capability and control around campaigns.