May 29, 2019
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YouAppi has released its Open Measurement Software Development Kit (SDK), which is designed to make possible third-party viewability and verification measurement for ads served to mobile app environments without requiring multiple Ad Verification service providers (or measurement providers) SDKs.
Whether we like it or not, social media is a powerful marketing tool, and what people are saying about a brand or business can have a noticeable effect; good or bad. What would be really beneficial, is if businesses could be notified immediately whenever their product or brand was mentioned on a social media platform or elsewhere on the web, allowing them to act accordingly. Enter Mention. It's created to do exactly that - allow users to follow mentions online. Mention also provides the Mention API that allows developers to integrate this functionality with other applications.