TipTap Lab uses psychology to better understand existing and potential customers. The TipTap Lab API allows third party apps to take advantage of such psychology by building profiles for those that interact with the app and acting accordingly. Whether an app developer wants to personalize an online experience or pair up users with similar interests, the TipTap Lab API examines the abstract, subconscious layer of users to better and enable a developer to accomplish goals.
Hoover's, the business information company, has released their own Hoover's API, aka "HAPI". This new API enables developers to create applications that utilize Hoover's database of 27 million companies and 34 million business executives (details at our Hoover's API profile). This is certainly useful data for a variety of enterprise applications.