October 1, 2018
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Action camera maker GoPro has shuttered its developer program. A statement posted on the developer program website reads, "GoPro has discontinued the Developer Program. We are grateful to the GoPro Developer Community for your interest in the program." The program was launched in April 2016.
The most popular API, in terms of mashup count, is far and away the Google Maps API, which accounts for 41% of all mashups. But when it comes to the most popular pair of APIs, Flickr and YouTube mashups are the most common. Not to be outdone, Google Maps joins Flickr in a near second place.
Personalization tools have long existed allowing marketers to custom tailor online marketing to consumers. However, business to business marketing has eluded personalization tools until Demandbase created its Real-time Identification service: a "service [that] bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time." Now, Demandbase is making its Real-time Identification platform available to third party developers via an the Demandbase API.