LinkedIn added an Audience Engagement feature to its LinkedIn Partner Program. Audience Engagement allows users to discover audiences, receive content recommendations, and benchmark content against competitors. LinkedIn offers the feature through API integration with limited launch partners.
LeadLedger, sales intelligence platform, recently launched the Sales Lead Generation API. The API enables companies and sales forces to access lead information, competitive data, client details, and more from third party apps and existing workflows. Developers can integrate prime sales data into existing tools or build new apps to track and monitor sales progress.