Successful Twitter engagement is generally measured with the simple goal of gaining a high follower count, but true engagement doesn’t end with a follow-back—that is just the beginning. What you really need for success on Twitter is an ongoing conversation with like-minded individuals, folks who will provide informed feedback on your tweets, introduce you to their friends on Twitter who share your opinions and help spread your messages. This series of articles on engagement programming will show you how to use Twitter API 1.1 to move from simply following to truly engaging on Twitter.
In an effort to bring more mobile users into its fold, Constant Contact today announced five new mobile partners in its AppConnect program. The move gives Constant Contact customers access to a new set of mobile email marketing tools, such as mobile email list building, location-aware text check-ins and more.