It is not uncommon for e-shoppers to create a cart on a website without the intention of making an immediate purchase. The motives behind abandoning a cart can vary; what matters is how companies take advantage of the information that can be gained with each cart that is left behind. Rejoiner is a company that helps online retailers capture, analyze and recover abandoned shopping carts. The company accomplishes this with their Rejoiner API.
Hard on the heels of a recent move to make its Watson supercomputer a service that developers can invoke via RESTful APIs, IBM is now making $100 million available to help developers build cognitive computing applications that can run on top of Watson.