Stanford University's Highwire Press API is SOAP-based and uses a SUSHI protocol to issue COUNTER (Counting Online Usage of NeTworked Electronic Resources) reports. The API aims to help its partner groups, of librarians, researchers and publishers in the scholarly community publish, manage content, communicate and network more easily. Hosting over 1700 journals, books and other publications, HighWire provides a publishing platform that earned it recognition in EContent magazine as one of the top 100 companies in the digital content industry.
You are a major brand wanting to advertise. Do you: A) hire an advertising agency and pay big bucks for photo shoots, or B) crowdsource images from your fan base for free? The Olapic API integrates answer B into other apps.