August 15, 2011
During undergrad, I worked on a few side projects, with most of them using some sort of social-networking API. It was great learning some new skills and at the same time it was rewarding to tap into the vast networks of established sites such as Facebook and Twitter. Cue to postgrad and I had to complete a research component as part of my course requirements. With a nudge from my supervisor I asked the question: "Is it viable to have a generic social networking API? Will it be useful?"
HootSuite, a social media management tool for web and mobile, uses a lot of APIs. Now, it also provides one, the HootSuite Engagement API, which the company unveiled today. The new platform allows developers to create, schedule and organize social messages and accounts.
In response to developer feedback, Twitter will soon add semantic versioning to its Ads API so that developers can more easily deal with new and deprecated features. Additionally, Twitter is increasing the time it supports deprecated versions of the Ads API from 30 to 90 days.