A look at the new U.S. General Servisces Administration's Digital Registry API which compiles all 6,000+ social media accounts managed by U.S. Government agencies, and a look at six ways external developers can make use of the API to build innovative products and create new analytics services.1
As a developer, you can figure out how to make your program connect to Facebook, Twitter, SMS, and Email. Or you can use the Embarke API and connect just to Embarke, a messaging platform that connects you to them all. You can skip learning the specifics of how to connect to each of them. The REST API's website has a five minute tutorial video on how to use this gateway to its developer tools for social communications.