Ubivox, email marketing service, has released a number of its features via the Ubivox API. Ubivox allows marketers to create, track, and manage email marketing campaigns directly in a web browser. Because Ubivox is web-based, no additional software becomes necessary to create top notch campaigns. From simple email marketing to tips, to enterprise grade web based software tools, Ubivox aims to be the go to newsletter partner.
Deciding what metrics matter depends on the overall strategy goals and business model that aligns with your APIs. This is why defining the business model was one of the first steps in your decision series. Now we need to make sure our evaluation framework matches back up to what we set out to do.
As a developer, you can figure out how to make your program connect to Facebook, Twitter, SMS, and Email. Or you can use the Embarke API and connect just to Embarke, a messaging platform that connects you to them all. You can skip learning the specifics of how to connect to each of them. The REST API's website has a five minute tutorial video on how to use this gateway to its developer tools for social communications.