Mashup contests can be a good way to reveal the variety of applications that are possible when the developer community is provided with a quality API. At the recent BarCamp London 5, Stefan Magdalinski, CTO of MOO.com, ran a weekend-long MOO API hack competition. The MOO service and API let users submit custom designs that can be printed onto products like business cards, sticker books, postcards, etc. These products can then be sold through an online store.
Bryan Parker founded ImageFly out of necessity: "To be honest, I was fed up with having to bounce around between image libraries when I was hammering out a project. It seems like it was GD one day, RMagick the next, and something else the next." ImageFly exists to simplify image modification. The ImageFly API grants developers many image editing tools within web properties and applications.