For businesses and brands, the customer is king, and being able to know what makes consumers tick is a definite advantage. Converser makes this a possibility by enabling application owners to interact with their customers directly from within the app, getting a better understanding of their users and ultimately gaining the knowledge they need to maximise their appeal. Converser's API is available to developers who want to integrate this functionality with other applications.
Japanese start-up Linkify has bypassed an API release and gone straight to an SDK launch of their latest mobile developer tools. Linkify aims to provide monetization opportunities by using keyword and graphics analysis to add paid links directly into content on mobile Web sites and app pages. Cofounder and CTO Ikuya Yamada spoke with ProgrammableWeb about how developers can commercialize their content and Linkify’s roadmap to an augmented-reality future based on text and graphics analytics.