March 7, 2017
Related Articles (192)
clypd, television advertising platform and service provider, has launched an API for television advertising: the TVonTap API. The API represents a fundamental shift in the TV ad space, as the API allows for automation. Automation enables the ability for TV ads to be driven by data and should alter the methods by which ad space is bought and sold.
SiteScout, a Canadian self-serve media buying platform provider, announced the launch of the final, completed version of the SiteScout API which allows developers programmatic access to the SiteScout real-time bidding (RTB) platform. The company has just added the Campaign Management component to the API which allows users to fully control their SiteScout campaigns.